PDVSA – Foro Internacional Gerencia del Conocimiento
by Debra M. Amidon
We read about the opportunity for developing nations to leapfrog economically with a focus on knowledge strategy. The World Bank - in its 1998/99 World Development Report - affirms that "Peer countries differ from rich ones not only because they have less capital but because they have less knowledge." It continues, "And it is the lack of knowledge that causes markets to collapse, or never come into being…In short, knowledge gives people greater control over their destinies" True or not, it provides a foundation for an innovative path forward. Sometimes, this is all that is needed.
We also witness the challenge of worldwide leadership assumed by progressive managers in these developing nations (see Insights from Latin America). Alejandro Fernandez, Vice President of Human Resources, PDVSA (Caracas, Venezuela) serves as host for Global HR 1998 – 1000+ executives convened by the World Federation of Personnel Management Associations. But participation in the global forum is not enough to take the knowledge practices inside the company.
Enter Olimpia Salas - firstname.lastname@example.org - served as the architect of an in-house October knowledge congress commanding 450 senior executives and two dozen leading experts in the field from Latin America and abroad. Sessions ranged from keynotes to intensive workshops on topics, such as KM and the Convergence of the Media (Jonathan Levy), Implementing KM in a Global Organization (Kent Greenes), Crafting a Knowledge Innovation Strategy (Debra M. Amidon) and Tips, Tricks and Traps in Community Building (Richard
Carla O’Dell led the keynote addresses in describing what the American Productivity and Quality Center (APQC) has learned about frameworks, KM approaches, examples in the Oil & Gas Industry and lessons learned. Using the Atlas as a metaphor, Debra M. Amidon described the new Knowledge Value Proposition and the migration from
Business Planning to Knowledge Innovation Strategy. Elana Granell de Aldez, author of the 1998 book –
Managing Culture for Success – was the winner of the Annual Prize given by CONICIT for the best scientific study in Social and Humanistic Studies. Her messages include the elements required by a knowledge management culture. Orlando
Albornoz, winner of the 1997 Interamerican Educational Prize "Andres Bello" applied the knowledge management concepts to institutions of higher education, including messages about ‘hyperlearning and
hypolearning in Higher Education and the Caribbean.
In 1997 this computerized performance system called Knownet, was based upon the model originally developed at PDVSA and was sold as a product in 1998 to the Spanish company, Meta4.
Closing the three-day conference was Oswaldo Contreras Maza, PDVSA Vice
President of Shared Resources, who suggested that ‘change’ and ‘knowledge’ were just two sides of the same coin. "We learn to change and change to learn." Commenting on what he described as a timely and impeccable performance, he suggested that PDVSA be only at the start of the knowledge campaign. "These knowledge communities – technicians and professionals alike
|Atlas of Knowledge Innovation® | Knowledge Concert | Knowledge Innovation® Software | Knowledge Millennium Generation | Virtual Knowledge Officer | The 7 C's of Knowledge Leadership | Speech to PDVSA | The Knowledge Sun Rising in Japan|
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