||This first Knowledge Concert was presented at the Second International
Congress on Knowledge and Innovation, sponsored by McMaster University, Hamilton, Canada
The "Tour de Knowledge Monde" is a unique
performance featuring experts from around the world interested in furthering the knowledge
agenda of their companies, universities, government organizations and nations.
Launching an International Knowledge Concert Tour, Debra M.
Amidon, President of ENTOVATION® International, Ltd., provided a featured
banquet presentation entitled 'Tour de Knowledge Monde' as part of the annual business
conference. Silvard Kool, an international concert pianist known for his original
compositions, accompanied the showcase of global knowledge professionals featured on the Global Knowledge Leadership Map.
More information on The Knowledge Concert is provided in our Services section.
Canadian concerts have been sponsored
by the Manitoba Quality Awards (Winnipeg) and in the United States at the LBJ Museum
(Austin, Texas) and Georgetown University (Washington, DC). "The Tour du Knowledge
Monde" was webcast live from the Skandia Futures Center (Vaxholm, Sweden) and most
recently "Viaje al Mundo del Conocimiento" was featured at PDVSA (Caracas,
Venezuela). Next plans are to bring the tour to Mexico City, Paris and Asia.
For others interested in scheduling a 'Knowledge Concert'
in conjunction with a major event in their company, professional organization or national
activity, please contact Debra M. Amidon for
Tomas Persson, Management Consultant at Ericsson Business Consulting
On July 20th, I was fortunate to be invited to the knowledge concert that
Debra Amidon and Silvard Kool performed at Skandia Future Center in Vaxholm, Sweden. The
knowledge concert, hosted by Leif Edvinsson, was broadcast over the web. After the
concert, I looked back and my impressions of the performance can be summarized in two
words; knowledge and entertainment. Mostly, you go to a conference or attend a traditional
presentation but this was the first time I listened to a knowledge concert where the
knowledge ingredient was combined with music from a concert pianist which ensures stronger
The knowledge factor was one of the main ingredients that Debra Amidon provided
with her knowledge innovation concept and the presentation of the "Tour du Knowledge
Monde" and the global knowledge leaders and their view of the global knowledge
economy. The recipe of combining the knowledge factor with the entertainment via music
from Silvard is a positive way of enforcing effective communication and rapid learning.
The new interesting ingredient was the e-factor (entertainment factor) that Debra
and Silvard did together with the performance at the stage by adding music to the
presentation and the webcast. Accordingly, the music was linked to the origin /
nationality of the global knowledge leaders where the tour started in Europe and ended in
North America via Middle East, Asia, and Latin America. Interestingly, the music was
covering different styles from pop to classical music where the idea was to strengthen the
message in the knowledge concert. By using all the senses in your medium, you will be more
likely to achieve a stronger attraction and communication of the message in the
Maybe in the future, Knowledge Entertainment will increase
where you combine learning and entertainment in the knowledge value proposition in order
to strengthen the message and achieve faster learning via the e-factor. Joy is important
and the more fun you have the better you perform in business, arts, music, theatre, and
sports etc. Therefore, it is important to find and include the e-factor in many situations