Many confuse invention with innovation. Many confuse innovation with creativity. Most are trying to manage according to a value-chain of activities that are simply outdated in terms of the current economic environment in which we manage.

What is the process of innovation?
What are the economic, human and technological dynamics involved? Who leads the innovation process? Is there a way to make the process explicit and thereby measure and monitor the various aspects of innovation strategy? Indeed, there is.

Unique features of the Knowledge Innovation Process

• Based upon the flow of knowledge, not the flow of technology.
• Based upon management systems research that created one of the first management architectures in the world.
• Capitalizes upon systems dynamics.
• A universal process that applies to organizations of any size, sector (i.e., profit and not-for-profit), industry, or region of the world.
• Designed to untap the tacit knowledge of an organization and convert insights into actionable plans and programs.
• Can be customized to the language and the initiative of any given organization.
• Designed to create a common language and shared purpose around topics integral to managing for future success.
• Initiates a solid foundation upon which an organization can build viable products and services.

Organization assessments usually focus upon what is missing (i.e., deficiencies, weaknesses, sub-standard results). In contrast, this assessment software is designed to focus on organizational strengths, allowing participants to discover how their own capabilities contribute to the organization as a whole. Only from a meaningful analysis will come increased insight into the organization's potential for innovation. The value of this approach - an innovation snapshot of the entire organization - lies in the opportunity to step back from day-to-day operations, view the system as-a-whole as well as the interrelationship of the parts.

This software tool and methodology will enable you to:

• Create a synergy of shared purpose among managerial experts across multiple functions, sectors, industries and geographies.
• Measure the current competencies of your organization against desired goals for optimal business success.
• Manage a dialogue among al stakeholders (e.g., suppliers, partners, distributors, customers and even competitors).
• Leverage investments made in market research, education/training, organization transformation, advertizing and the use of computer/communications technology.
• Gain a structured method to observe the flow of knowledge - from idea creation to commercialization.
• Translate your organization's vision into a plan of action to maximize your ability to innovate.

Instructional guides available upon request.