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I3 Update/ENTOVATION News
- January 28 2003
Valuing Trust: Knowledge
Leaders Air Their Views
Debra M. Amidon
As I write this the World Economic Forum (WEF) is meeting in Davos,
Switzerland. It has heralded the year 2003 as the Year of TRUST. A recent
Gallup Poll survey commissioned by WEF (see 'Trust in Decline', I3 UPDATE
No. 68) highlighted the decline of people's trust in institutions of all
types.
Now, I know there has been considerable
hype on this topic, and for many, it may seem like an over-used term. But
I believe that this is first time, to my knowledge, that a credible
organization - convening the corporate intelligencia of the world - has
embraced such an agenda. Further, I believe that with the current ethics
malaise and the economic paralysis, I believe that the time is ripe for
addressing the challenges of integrity, learning and collaboration. A
quick scan of interviews with knowledge leaders featured in the Global
Knowledge Leadership Map (http://www.entovation.com/kleadmap/)
identified some common themes:
1. Trust is Crucial for Value Creation
and Knowledge Sharing
- "Soft facts, such as trust and
reliability, will become the crucial variables in the game of high
value added projects." (Manfred BORNMANN - Austria)
- "Challenge is getting beyond the
global zero-sum game of any economy built upon material assets."
(Christian KURTZKE - Germany)
- "Information Systems play a major
role in helping organizations develop supportive collaborative
processes and to create organizational outreach - what they do not do
in isolation is change a culture...much of work in this field must
start on culture change first otherwise we go no where
fundamentally...trust is so critical for knowledge harvesting."
(Cindy M. GORDON, Canada)
- "Cultural change and management
commitments are the two challenges I experienced in application of
Knowledge Management. Big political scandals in Turkey during 1998
have caused "trust" to be the biggest concern in daily life.
Hence, establishing the team understanding and convincing employees
for knowledge sharing had trade-offs. Besides, most of the companies
are still run by family hierarchies in Turkey. Technology companies
are the pioneers for organic restructuring." (Gulgun KAYAKUTLU -
Turkey)
- "The values of trust based on
loyalty are perverted by the Western financial system into
"cronyism". The same system corrupts the idea of fairness
into non-caring, rule-based transaction. The trend towards creating
knowledge communities seems to be an intelligent response to both
problems. (Jan WYLLIE - UK)
2. Common Wealth Needs Connectivity,
Collaboration and Social Cohesion
- "Knowledge is active based upon
your own subjective beliefs. Information is transient; but knowledge
is eternal. Knowledge is about aspiring to truth, goodness and
beauty." (Ikujiru NONAKA - Japan)
- "This seems to be a road with no
end. The more is done...the more is needed. It is a never ending story
that keeps us alive...and working for being useful to others." (Elana
GRANELL - Venezuela)
- "I trust that knowledge and
competence will be the single most important source of competitive
advantage in the 21st century. But I also fear what will happen if we
don't manage to create the necessary social cohesion. That's why we
work on developing a counterpart to the World Competitiveness Index (IMD):
The World Cohesion Index." (Lars KOLIND, Denmark)
- "The invisible hand of the market
must be accompanied by an invisible handshake - connectivity and
trust-led businesses." (Piero FORMICA - Italy)
- "It is a great mistake competing
to defeat someone. Destroying one of us may lead to destroying
all." (Konstantin GOLUBEV - Ukraine)
- "A world without nations, just
human beings working for the common wealth." (Gerardo CALDERON -
Mexico)
3. Innovation Has Social and Moral
Dimensions
- "Power of local knowledge often
heralds changes that are unthinkable in conventional terms... creating
innovative ICT models for better local governance and enhanced quality
of life." (Vikas NATH - India)
- "Confluence of technological
opportunity, moral responsibility, and economic necessity demand that
we create such a world...both individual and community levels."
(George POR - US/France/UK)
4. High security is an indicator of
low trust
- "A belief in security depends on
a belief in control. The need for security increases as the level of
trust decreases, and vice versa. In an open knowledge environment,
both control and security are much more difficult, if not impossible
to enforce. Under these conditions, relationships must be based on
mutual trust, rather than relying "trusted" third party
intermediaries. A good reputation among other interested parties is
the key factor when it comes to building trust." (Jan WYLLIE, UK)
5. Valuing People
- "Knowledge Economy vision:
environments where people will feel valued because others truly want
to know their stories; organizations based on trust. Greatest
challenges? Growing in patience; learning to trust a process rather
than seeing "immediate" results; allowing my own children
and my employees to be exactly who they are with no judgment
attached." (Karen SPEERSTRA - USA)
- "Think in terms of
"verbs" and not "nouns." Instead of just value,
use "valuing," instead of "team" use
"teaming, and instead of "trust" use
"trusting." The secrete key to the Knowledge Economy is
"ing," because it turns our Cartesian nouns into living
verbs. It also embodies the "I" that can discover itself in
communities of other "Is", as we remember and anticipate and
engage with one another both intellectually and emotionally."
(Charles SAVAGE - Germany)
And there is more...much more! These are
documented comments from the interviews. Our plan is to have ENTOVATION's
Knowledge Leaders discuss this topic and give new insights into this
important topic. Your interest is welcome and your comments welcome.
Email: debra@entovation.com
Debra M. Amidon, Founder
and CEO of Entovation International Ltd. (USA) is the author of The
Innovation SuperHighway: Harnessing Intellectual Capital for Sustainable
Collaborative Advantage. She can be reached at debra@entovation.com.
For further
information, contact:
ENTOVATION International Ltd.
2 Reading Avenue, Suite #300
Wilmington, Massachusetts
E-mail c_ackerman@entovation.com
URL: www.entovation.com
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