The Innovation Superhighway: Harnessing Intellectual Capital for Collaborative Advantage

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The Innovation SuperHighway:
Harnessing Intellectual Capital for Collaborative Advantage
By Debra M. Amidon

Release date: November 2002
ISBN: 0750675926
Butterworth-Heinemann 2002

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What people are saying about The Innovation SuperHighway

“Debra makes innovation a central topic with decentralized (but) networked organizations. This paradigm is an important finding, since most big companies tend to re-centralize their innovation-processes to have better control!!!”
Joachim Doering, Sr. Vice President, Information Communications Network, Siemens A.G.

“Debra Amidon - a globally leading knowledge pioneer for decades - leverages how past experience is the key to visualizing the emerging longitude patterns of the Future through knowledge innovation. This book is a milestone in the knowledge field. She has put the spotlight on the two major dimensions - enterprising as well as innovations. The methodologies and international network outlined in this book represent a true global entrepreneurial spirit for nourishing intellectual capital.”
Leif Edvinsson, CEO of UNIC and author of Intellectual Capital and Corporate Longitude

“This is truly a landmark book and highly recommended as essential reading for those needed to lead innovation practices between functions of an organization, companies within industries, across sectors of the economy and among nations of the world. Debra suggests - and I concur - that innovating our future through human creativity - beyond technology and beyond content - is the key for wealth-generation in the 21st century. In this decisive book, Debra has been exceptionally skilled in building consensus and working complex issues that require collaboration - with sensitivity and resoluteness”
Dr. George Kozmetsky, Founder of Teledyne and winner of the National Medal of Technology

“Debra provides a sustainable path forward in what is a defining moment in the history of our society as we determine the kind of world our children’s children will inherit. We should all take heed.”
Dr. Thomas F. Malone, Distinguished Scholar Emeritus, North Carolina State University

“Debra’s compelling vision of The Innovation Superhighway – beyond KM and information management - connects all multidisciplinary, planetary talents and uses collective intelligence to build the future. As many other words in the global context, the definition has evolved beyond invention into multi-facetted innovation: compartmental (new attitudes), organizational (new structures), educational (new ways of learning), economic (new values), and motivations. No one can stop our collective imagination.”
Dr. Eunika Mercier-Laurent, CEO of EML Conseil and Professor of INRIA and IAE Lyon University

“In this timely text, Amidon addresses the essence of the key challenge we face in the knowledge era: the constant need to innovate for individuals, organizations and societies. Its architect, Debra Amidon, inspires and weaves a worldwide conversation that embodies the message she brings to life for so many people around the world. It is a privilege to be part of her Network and share in its evolution.”
Hubert Saint-Onge, former VP Clarica, Advisor for Know Inc. and co-author of Leveraging Communities of Practice for Strategic Advantage

“Debra Amidon is our Sherpa guide who moves us beyond ‘knowledge as a thing to be slice and diced’ to ‘knowledge as a process of discovery in community.’  The Innovation SuperHighway is an invitation to us all to roll up our sleeves and co-build a new foundation for a world economy. Now, the twin towers of the World Trade Center may be replaced by a new foundation of understanding so that we can enhance the ‘world trade of ideas’ on a global scale. We have learned to value, appreciate, and be inspired by the uniqueness in one another and one another’s cultures.”
Dr. Charles M. Savage, Knowledge Era Enterprises, Inc. and author of Fifth Generation Management

"This is the breakthrough innovation book of the decade. Thoughtful, inspirational, visionary…the book we have all been waiting for to help guide us into the future. It is what you get when you combine a brilliant mind with a wonderful writer."
Lynne Schneider, CEO ESSI and co-author of Non-traditional Warfare: 21st Century Threats and Responses

“A kaleidoscope of possibilities is revealed in this new masterpiece. Debra M. Amidon may be the next Peter Drucker with her own strategic blueprint for the knowledge tomorrow with global visibility, sustainability and collaborative advantage.”
Xenia Stanford, CEO of Stanford Solutions, Inc. and Editor of KnowMap

"This book is a milestone in the global evolution of thinking on growth and innovation. Full of thought-provoking, visionary knowledge nuggets that cannot be missed by anyone trying to shape the future - of his company, society or nation. In times when future is not anymore like it used to be, we all need a crash-course in mastering volatility. Debra's vision of an Innovation Superhighway is so compelling, that it can change the way we think about strategy in the knowledge economy."
Tomasz Rudolf, student, Warsaw Institute of Economics

"Debra Amidon combines vision and practice in this pioneering book. Her vision aims very high and her examples are very concrete. She herself has been practicing what she preaches and the book is full of live and powerful examples, many taken from her own experience. You will find out why we all need to move from knowledge management to innovation through collaboration and how it has already been done by an international network of experts led by the author."
Dr. Edna Pasher, author of "The Hidden Values of the Desert - the Intellectual Capital of Israel," and co-editor of From Knowledge to Value - Unfolding the Innovation Cube

"If the 21st century is to be characterised by a profound shift towards a knowledge-based economic infrastructure then we cannot simply expect knowledge, innovation and learning to emerge serendipitously. Debra Amidon brings clarity of thought and a timely contribution to this important debate and demonstrates that we must develop strategies that connect hitherto compartmentalised components of our innovation pipelines."
Dr. Michael Kelleher, Director, the European Union KALiF Project

"In this book, Debra Amidon provides a summary of the new fundamentals of Knowledge and Innovation - plus the 'how to's' for Leadership/Leverage of these forces into the future. This is a must-read for Board members and executives charged with the responsibility of choosing future directions and ensuring the sustainability of their organizations."
Doug Macnamara – CEO, Banff Executive Leadership Inc.

“Clearly a seminal work, laying a blueprint, and synthesizing two principal drivers, for the 21st century economy: innovation and knowledge management.” 
Michael Stankosky, Associate Professor and co-director, Institute for Knowledge Management, The George Washington University

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