|Germany: Blossoming with the Knowledge Agenda
Debra M. Amidon
They came from all over the world to Cologne, Germany - as they do every two years to participate in the World Business Dialogue - 1200 participants, 130 speakers, 70 countries. This year the congress - the world's largest student-run convention, featured the theme "Know: Rethinking Knowledge." Opening with an exhibit - "The Art of Knowledge," they were able to convene an insightful cast of presenters ranging from students to the Chief Economist of the World Bank with numerous acclaimed authors, publishers, CEO's, academic, government officials and yes - even the trade unions - in between. Discussants talked about the new economic system with new rules:
"Being conscious of the birth of this new system, one has to be aware of the fact that the process and the development, speed and direction are not determined forces but are dependent on people who actively have to shape this change."
With welcoming words of Wolfgang Clement, President of North Rhine - Westphalia, conferees learned:
"Globalisation makes knowledge the most important economic factor of all, and today, more than ever before, it is the question of economic power or powerlessness which decides a society's destiny. The arc extends from the new understanding of the generation of knowledge - under the catchword of lifelong learning. It passes through the imparting of knowledge in the era of new media, all the way to the delicate questions of the ethical boundaries of the uses of knowledge or even the consequences which the knowledge society has in store for the future of employment."
The presidium of Organisations-forum Wirtschaftskongress (OFW) is ably advised by a board of trustees whose 71 renowned members are drawn from the worlds of European business and academia. Three congress advisors included the Chairmen of the boards of HOCHTIEF AG, Gerling-Konzern and Deutsche Poste AG. Their presence was anything but symbolic. They were active participants in the dialogue - sharing their insights, hosting presenters and inspiring the student initiative. Do not miss their Web site http://www.ofw.de. You will not be disappointed.
The Millenium Generation:
Our future is in good hands. I find this in every corner of the world; but here, the Cologne students have accomplished something extraordinary. Originating in 1984, the (OFW) - now a 34 (all honorary) student team - works to gain practical experience in addition to the theory the university provides. These bi-annual conventions bridge the gap between generations and nations and provide a common prospect of the opportunities and risks of the future.
The organization structure is impressive with three Chairmen - Daniel Wolf, Andreas Langner and Stefan Menden). It includes 8 departments (e.g., Finance, HR, PR, Marketing, Corporate Relations, et al) and a Convention Team (including Press, Car Pool, Speaker Support Team, Security, Technics et al). There is a symposium in the year between conventions, a roundtable on privatization, EuroTour, and a subsidiary called OSCAR, a management consulting firm run by the students delivering services - 150 projects - to clients such as Lufthansa, Siemens and BMW. And there is more...
In addition to the content and format innovation, OFW reaches all over the world for student essays on the topic of the convention. In an intensive competition complete with review committee, 1,111 papers from students in 83 countries - from Albania to Zimbabwe - were received. 400 of the best were selected and those individuals came from over 70 countries to participate in the Dialogue. There were three topic areas for the essays and the finalist in each:
Thanks to a grant from Joachim Doering, Vice President, Information and Communications Networks (ICM), Siemens AG, the original papers submitted will be analyzed by Jan Wyllie, TrendMonitor International and distributed by ENTOVATION International as a foundation document for the next congress in 2001. It should be ready for release mid-May. Stay tuned!
Also, Stefan Fazekas firstname.lastname@example.org and Manfred Bornemann email@example.com have completed the German translation of Innovation Strategy and the Knowledge Economy: the Ken Awakening, including the Study Guide that is available electronically upon request.
Dialogue Across Ideology and Generations:
The challenge began with the opening address by Kenneth Courtis, 1st VP Deutsche Bank Asia Pacific, defining "The change will not be academic; it will depend upon you!" It continued through the closing address by Joseph Stigiltz, Senior VP and Chief Economist of The World Bank who provided insight into the Bank's mandate "to become a knowledge bank, not a bank of finance and we are putting the framework in place."
Keynotes, panels and workshop executive sessions were organized according to the following topical areas:
Now, these topical areas are not necessarily new - at least on the knowledge conference circuit. What was astounding about this event was that the people doing the speaking on the topics were not necessarily the familiar names. Some were; but for the most part, they represented the thought leaders and decision-makers in the sectors across many nations of the world.
Of course, there were the lead academics (e.g., Ikujiro Nonaka, Peter Senge and others from Boston University, INSEAD, University of Geneve, and more). There were CEO's (Chris Cramer from CNN, Dr. Meinhard Miegel from IWG Bonn, Dennis Tsichritzis from GMD, Vilim Vasat from BBDO, Tom Middelhoff from Bertelsmann, Ron Sommer from Deutsche Telecom, etc.); Boards Members (e.g., Rudolph H.P. Markum from Unilever), several authors (e.g., John Naisbitt, Tom Stewart, Jim Botkin, Debra M. Amidon). They were architects of new organizational structures (e.g., George Por). They were practitioners with tried and true knowledge practices (e.g., Christian Kurtzke and Joachim Doering from Siemens). They included many of the Presidents and CEOs (or senior partners) of major consulting forms (e.g., Arthur D. Little, Arthur Andersen, EDS, Diebold, IBM, BCG, KPMG, McKinsey & Company) There were Ministers of Education, heads of labor unions, ambassadors as well as scientific and cultural attaches. The represented far corners of the world (e.g., South Africa, India, Peru, Malaysia, Japan and more, many more).
In short it was an exceptional pooling of expertise and as closest I have seen to the harnessing of our worldwide collective intelligence. The substance of the dialogue was so robust, I cannot do it justice here.
There were some themes that emerge from many of the speakers:
There were the normal discoveries usually articulated in forums, but I have tried to select a few unusual pearls of wisdom. We urge both conference participants and others to purchase from the students the CD-ROM they are preparing. It promises to be a compilation of insight we have not yet witnessed in the evolution of the movement.
You must be getting the picture, the dialogue in this conference raised the stakes of the implications of the knowledge economy to the level of societal transformation in all its dimensions. No longer can the knowledge agenda be perceived as one of company productivity or even merely productive growth. No longer can the agenda be seen as US or European-centric. No longer can the knowledge agenda be perceived as a consulting fad soon to give way to the next flavor of the month. There is something far more substantial - not that it is crystal clear at this point in time; but the right questions are being raised in the right forums with the right people who have access to the resources and decision-making processes which can make a difference.
1996-1999 ENTOVATION® International. All rights reserved.